BRAND POSITION
GDK has created its own sub-segment in the hugely popular fast-casual space. With a simple, approachable menu, GDK is already the largest and fastest growing Doner Kebab concepts across the world.
FOOTPRINT
There is a store format for all scenarios from a food-truck to a drive-to location. A typical store footprint is 1,000 – 1,800 sq ft.
ROYALTY & MARKETING FUND
Royalty: 6% of net sales. Marketing: 3% of net sales.
SEGMENT
Fast Casual Dining with Halal proteins (Beef and Chicken) offering fresh, healthy options. The menu includes vegetarian options meaning there is something for everyone.
REVENUE STREAMS
Dine-in, Takeout and Delivery.
DAY PARTS
Depending on the location, GDK offers a menu for all day parts from breakfast to lunch, to dinner and late night.
"At GDK we are on a mission to dominate the kebab category across the world and in every neighbourhood we operate in, by elevating the kebab experience “One Kebab. Done Right. At a Time”. We are privileged to work with a number of world class multi-unit multi-brand Franchise Partners and welcome discussions with other capable Franchise Partners that share our vision and are attracted by GDKs differentiated brand positioning, operational capability, distinctive product offering and category leading position"
SIMON WALLIS, CEO GERMAN DONER KEBAB INTERNATIONAL
UNIQUE CONCEPT
GDK offers a premium alternative to a burger or sandwich providing healthy, fresh, made-to-order items with Halal and Vegetarian options.
TECHNOLOGY FOCUSED
Order on-line, through the app or via in-store kiosks.
CELEBRITY FAN BASE
GDK benefits from highly engaged social fans including sports and music celebrities creating brand love and strong consumer demand.
PRIME REAL ESTATE ADVANTAGE
Limited competition in the Doner Kebab category together with GDK’s marketing campaigns makes the Brand very appealing to landlords and allows access to the best real estate in the best trade areas.
STRONG UNIT ECONOMICS
High Volume, Simple Operations, Open Kitchens, Diverse Menu Options, Conversion Friendly and a Unique Concept.
FRANCHISE SUPPORT
GDK franchisees benefit from GDK’s senior management having 100+ years of combined Franchisor Experience.
LONG DEVELOPMENT RUNWAY
Multi-unit and Multi-brand franchisees running out of ‘white space’ have chosen GDK as their next restaurant brand.
"The concept of German Doner Kebab instantly appealed to me. The store concept was very attractive, and the food quality was extremely high. The fast-food market is very competitive and usually seen as unhealthy, but GDK has brought a new dimension to the kebab market by offering a quality fresh gourmet range that is also healthy.
In recent years, the doner kebab often had a somewhat tarnished reputation as something you have after one too many drinks. GDK turned this on its head.
The reaction was everything we'd hoped for. Customers kept coming back and were telling us ours were the best kebabs they had ever eaten and that they loved our set-up. People got blown away after their first bite. Like any new business, we had our challenges, but it seemed that we were on to a winner."
"The German Doner Kebab franchise is a fresh disruptive brand that is evolving into the fast casual brand of the future. It's great to be part of an exciting brand that is one of the fastest growing in the country.
The GDK head office has built a great team which supports us with every new restaurant opening. They spend time in the restaurants with our teams to ensure everything runs smoothly and is a great success. They also provide valuable ongoing support to me as a franchisee and my operations team.
It has completely changed my life. I have always been part of the franchising community but to be an actual franchisee is very rewarding. It's hard work, especially as we are always expanding, but it is so rewarding, and I wouldn't want to be doing anything else!"
