BRAND POSITION
GDK has created its own sub-segment in the hugely popular fast casual space. With a simple, approachable menu, GDK is already the largest fastest growing branded Doner Kebab concept in the world.
FOOTPRINT
Kiosk, In-line, end cap (1,000-1,800 sq ft)
ROYALTY & MARKETING FUND
Royalty: 6% of net sales. Marketing: 3% of net sales
SEGMENT
Fast Casual Dining with Halal proteins offering fresh, healthy, and vegetarian choices, there is an option for everyone.
REVENUE STREAMS & DAY PARTS
Dine-in, Takeout and Delivery, from lunch through to dinner & late night.
FRANCHISE FEE & MINIMUM DEVELOPMENT
$30,000 per unit with a 5-unit minimum, $1.5MM net worth, $1MM liquid capital available for investment, and ready to begin development within the next 3-6 months.
"At GDK we are on a mission to dominate the kebab category across the world and in every neighbourhood we operate in, by elevating the kebab experience “One Kebab. Done Right. At a Time”. We are privileged to work with a number of world class multi-unit multi-brand Franchise Partners and welcome discussions with other capable Franchise Partners that share our vision and are attracted by GDKs differentiated brand positioning, operational capability, distinctive product offering and the opportunity to lead what is an emerging and fast growing category in North America."
SIMON WALLIS, CEO GERMAN DONER KEBAB INTERNATIONAL
UNIQUE CONCEPT
Healthy, fresh, made-to-order, GDK offers premium alternatives to a burger or sandwich, with Halal and vegetarian options.
TECHNOLOGY FOCUSED
Order on-line, through the app or via kiosks in-store.
CELEBRITY FAN BASE
Highly engaged social fans including sports and music celebrities, creating brand love and strong consumer demand.
LARGE TERRITORY OPTIONS AVAILABLE
The Top East Coast Media Markets and Texas are target markets for GDK.Territories are selling quickly.
PRIME REAL ESTATE ADVANTAGE
Limited competition makes GDK very appealing to landlords and allows access to the best real estate in the best trade areas.
STRONG UNIT ECONOMICS
High Volume, Simple Operations, Open Kitchens, Diverse Menu Options, Conversion Friendly, Unique Concept.
FRANCHISE SUPPORT SYSTEM
Senior Management has 100+ years of combined Franchisor Experience.
LONG DEVELOPMENT RUNWAY
Multi-Unit & Multi-Brand Franchisees running out of “white space” have chosen GDK as their next restaurant brand.
"The concept of German Doner Kebab instantly appealed to me. The store concept was very attractive, and the food quality was extremely high. The fast-food market is very competitive and usually seen as unhealthy, but GDK has brought a new dimension to the kebab market by offering a quality fresh gourmet range that is also healthy.
In recent years, the doner kebab often had a somewhat tarnished reputation as something you have after one too many drinks. GDK turned this on its head.
The reaction was everything we'd hoped for. Customers kept coming back and were telling us ours were the best kebabs they had ever eaten and that they loved our set-up. People got blown away after their first bite. Like any new business, we had our challenges, but it seemed that we were on to a winner."
"The German Doner Kebab franchise is a fresh disruptive brand that is evolving into the fast casual brand of the future. It's great to be part of an exciting brand that is one of the fastest growing in the country. The GDK head office has built a great team which supports us with every new restaurant opening. They spend time in the restaurants with our teams to ensure everything runs smoothly and is a great success. They also provide valuable ongoing support to me as a franchisee and my operations team. It has completely changed my life. I have always been part of the franchising community but to be an actual franchisee is very rewarding. It's hard work, especially as we are always expanding, but it is so rewarding, and I wouldn't want to be doing anything else!"
